Create a powerful online presence and build your credibility by taking on lively, timely, and diverse topics on your business blog. Look at interesting angles pertaining to your niche, and dole out useful information to site visitors based on those new perspectives.
You might also want to take a look at these five writing ideas that may come in handy when preparing your blog posts.
- Industry Trends
There is always something new that’s brewing in your industry. Write about what you think of it. Does the new trend sound promising to you? What are its long-term implications? How does it impact the growth of your company? How can your company keep up with its potential pitfalls? Most importantly, how will the burgeoning industry trend affect your customers?
- A Close Look at One of Your Products
Make the up-close-and-personal approach of discussing one of your products a non-self-serving affair. Do not be overly promotional. Talk about the unexpected ways your product can benefit the customer.
- Answers to Customers’ Questions
Invite people to post questions about your products or services on your company’s social media accounts. Pick from the pool of questions, and tackle them in a blog post. Do not shy away from critical questions. Answer them courteously and directly, and then lead with helpful suggestions that put your company in a positive light. This blog post idea can be compelling and has a far-reaching impact. It tells people that you care about what they think, that you make a lot of effort to improve your product, and that you know exactly what you are doing.
- Post a press release and distribute it to various media sources.
You can write one, or you can hire a professional to write an engaging press release. Did your small business get a spotlight somewhere? Do you have a new product? How about landing a new gig? Do not forget to get your press release on the webpages of different media sites.
- Talk about the new addition to your team.
If you recently hired someone, talk about that person. Write about his strengths and what he can contribute to your company. Also, do not make it too formal. A little human touch is important and lends warmth to your company. If the new employee is an eco-nut and is into composting and recycling, why not include those tidbits of information about him? Those details tell your site visitors how well-rounded your team members are. If you have no new hires, then offer up an entertaining blog post about what has been going on inside your office. Did someone break a sales record? And if so, how did he manage to do it? Is he inspired because he is about to get married in a month? Include wholesome pictures of day-today office scenarios, too. For once, steer clear of clinical and ultra-polished stock photographs.
And regardless of the topic, what you should remember every time you set out to write your regular blog post is this: your clients and potential customers can see and feel sincerity, and they will respond to it.