Finding a profitable niche market is the first step to making money online and succeeding in your online business.  In order to do this, you need to look for a niche that will target a buying market.  Getting into the right niche is vital if you want your internet marketing efforts to be productive and earn profits for you.

There are several ways you can make money online.  You can sell your own products, make commissions from affiliate products, or make money through adsense clicks.  Whatever way you choose to earn money on the internet, the following basic steps will help you find profitable niche markets, which you can capitalize on to succeed in your online marketing efforts.

  1. Do a market research. What products are hot?  What are the buying trends today?

Look for hot products that are selling on the internet today. High popularity means higher chances of selling to more people, and this translates to more profits for you.  By identifying the buying market, you are targeting the niche that people will most likely spend their money on.  The more people willing to buy a product in a particular niche, the more chances you will have at making money.

Go to Amazon or Ebay and find their bestselling products.  Ebay Pulse gives you the current trends with their 10 most popular searches.  Amazon lets you search by category and shows you the bestselling products for each. Clickbank is another good source for profitable niches where you can find the most popular digital products that are selling well.

  1. Choose high search volume, low competition keywords.Once you have identified your niche market, do your keyword research.  Keywords are the lifeblood of your SEO efforts and choosing the right keywords is one of the determining factors for your success.

A keyword with a lot of searches coming up on the search engines means a lot of people are interested in that topic, and that translates to more traffic for you.  High traffic to your site increases your chances of making more money.

In choosing keywords, it is important to look for a balance between the volume of searches and the number of competing sites for that keyword.  The lower the competition you have for the keyword, the easier it will be for your site to rank in the search engines.

  1. Choose long-tail keywords.The key to making keywords work for you is to choose long-tail keywords, which are phrases that contain three words or more.  Using this type of keywords enables you to zero in on your target more effectively.


Searches for these keywords may be less, but the traffic you generate from these is more targeted, giving you better chances at conversion.  And because these keywords are more specific, you are also able to narrow down the competition that you have to contend with.

Whatever niche market you choose to build your internet marketing business on, always bear in mind that in order to succeed, your efforts should be geared towards targeting the buying market. Getting the buying market to your site increases your chances for converting the traffic into profit.